Bare Essentials Branding: Bold Branding That Converts
No matter your industry, your brand is the foundation of your work and your business.
It’s the glue that holds it all together—your programs and products, the way you interact with clients, and who you hire. It really pulls a lot of weight!
The problem for busy business owners and solopreneurs is we know we need it, but usually, the last thing we have time for is strategy that doesn’t lead to immediate money in the door. And hiring a brand strategist...yeah, that’s not really in our budget right now.
I get it because I’ve been there!
Brand strategy seems like a ‘nice to have’ in our businesses...until you realize how many ways you’re throwing money away.
No judgment here! It happens, right?
But...what if it keeps happening?
Eventually that means no sales, no growth, and your hard-earned money out the door on the daily...which reverses your growth, reduces your impact, and shakes your confidence that you can actually make it as a business owner.
The fun and downright magical thing about having a bold brand is that it’s an investment that pays off BIG TIME in lots of places in your business...and will give you the long-term stability you need to keep innovating, scaling, and serving your customers well.
So how can you do that as a small business owner? I’m glad you asked…
Bare Essentials Branding is Backbone Creative’s LIVE virtual course for entrepreneurs who need the ‘must have’ parts of brand that will catapult their businesses to the next stage of growth without a big price tag or time commitment.
At Backbone Creative, we’re driven by serving brave entrepreneurs who create happy, healthy, and profitable businesses and startups.
We do that through high-level coaching and our Brave Branding Process that supports and amplifies businesses through many stages of growth.
And while we knew that there was a bigger need for brand strategy than we could handle in our 1-to-1 agency work, we also knew that not every business has all day to spend on their brand.
That’s why I’m thrilled to launch this LIVE course and offer our process to more businesses who need the exact right amount of branding (AKA the bare minimum) to get off the ground or get to the next $100k!
The best part is that this course is the EXACT same process we use with our clients—at a fraction of the price!
Join the LIVE course now!
This course is for you if:
"When working with Jess, I was able to narrow down and concisely explain all of these ideas in probably a quarter of the time I spent trying to do it on my own. As someone who is only slightly creative, understanding things like brand voice and how I talk to customers just required extra effort, but Jess really took the time to break it down and make it easy."
—Jamika Martin, CEO, ROSEN Skincare
Our Brave Branding Process ensures that the hard work you put into that big picture brand thinking delivers results that you can measure right away.
This process gets you clear on your goals, who you’re serving, and the tone, visuals, and channels that will reach your perfect clients quickly.
Our process unifies, clarifies, and elevates your message so that your business’ touchpoints and content channels work together seamlessly.
And then what happens? You build trust with your audience authentically and boldly with the exact right language and visuals...your sales skyrocket...you have more time to kick up your heels, go on vacation, and NOT worry abut building a growing business.
It all starts here!
Before you hop onto Instagram, make a logo, or write another sales page, you need to know the solutions your audience craves and the messaging that help them see how your work benefits them (because at the end of the day, it’s about what they want, right?).
Lead by Backbone Founder Jess Joswick, this course walks you through the creation of your own branding plan so you can make your website, logo, content...you know, all of the fun stuff you might have already spent hours working on (and the dang things still don’t really convert).
Your brand plan makes creating new products, marketing campaigns, and business development easier, faster, and more profitable.
The best part: say goodbye to time-wasting exercises or surveys that don’t bring in money. This course is everything you need, nothing you don’t about branding!
Want in now?
Join For Summer 2019: August 8, 15, 22, and 29, 5:30-7:00pm PST
Think of the brands you know, love, and use often. What do they have in common besides great products? A clear and visible purpose. This week’s topics is your business’ biggest differentiator. Get tools for how to communicate your purpose and how you do business so you can create your mission, vision, and values and your business’ big WHY.
Who’s your ideal client or customer? If your picture of them is a little fuzzy, you’re leaving piles of money on the table. We get to know this mystery person and create your customer avatar, or a profile of someone who represents your client base.
YOU know what you do or make is important. Do your customers? We get into what makes your company unique, what your ‘brand promise’ means, and how to use that to stand out in a crowded industry. We detail what a ‘customer journey’ is and why it’s important for every business.
If your company were a person, what would it look and sound like? This week is all about brand personality and how to bring it to life in your copywriting and visuals. We talk through the next steps with your branding, including how to use it in the rest of your business.
Hi there! I’m an entrepreneur, a strategist, a former nonprofit fundraiser, a cat lady, a Michigander turned Angeleno, and a seasonal-coffee-beverage appreciator. I’m passionate about creating branding for the brave, helping companies stand up and out. And as an entrepreneur myself, I know the struggle of finding the right support that fits your budget and goals, not stuff that makes your work more complicated.
I’ve worked with companies and nonprofits in the U.S. and internationally, and my background in marketing, brand management, communications development, fundraising, and event management has given me a unique lens on what it takes for new companies to become profitable and sustainable. I can’t wait to support you and help supercharge your brand!
—Jess Joswick, Brand Business Coach and Founder of Backbone Creative
"Backbone brought an amazing balance between creativity and structure, really helping bring The Vegan Atelier to life. I was most impressed with Jess' ability to listen and respond, but also to guide me in areas where I didn’t know what I didn’t know."
What if I don’t have a business yet? Is this the right course for me? This course is perfect for entrepreneurs and close-to-entrepreneurs who want everything they need to get up and running with the essentials of branding. This content will supercharge your efforts no matter where you’re starting off.
I already have a $200k+/year business. Will I get anything out of this course? Congrats! You’ve built a successful business and made it far figuring it out as you go. Your customers or clients keep coming back—now it’s time to serve them even better with a unified promise and message. Spending time on your brand now will take your business further faster and increase your reach.
I’m really busy. What if I don’t have time to do the course right now? This course is designed to help you build your business with less stress, repetition, and worry. We’ve condensed and curated the content so you can spend less time researching, pulling your hair out, and throwing your $$ away on marketing campaigns that don’t work. Best of all, you have lifetime access to the material, so you can go back at any point to review what you’ve learned.
I can’t pay the whole fee right now. Do you have a payment plan? Yes, we have payment options available in checkout!